Monday 16 November 2009

reasearch into magazine adverts

Gwen Stefani magazine advert analysis
This is a magazine advert for Gwen Stefani's album 'love.angel.music.baby'. The main picture covers the whole background and Gwen Stefani is seen to be the most important figure in the advert. The whole mise-en-scene of the picture is very regal and extravengant with many colours and effects being used which creates an image of grandness and fantasy. Her pale skin and clothing helps to emphasise her bright lipstick and dark eye make-up which brings the eyes attention straight to her face so that she is the first thing that you see when looking at the advert. This is very effective becuse she is such a recognisable face that her fans and anyone who follows celebrity news.

The font used is very elaborate to fit with the regal theme and pulls the whole advert togetherand is very well structured.

The colour scheme is red, white, black, gold and red which again are very regal and fit with the theme perfectly and the general feel of this advert is very ongoing with her image and how people see her.

Another ingeniousfeature of this advert is that the main background picture is a zoomed in image of her album cover image so that even if the reader did not look at the text on the advert they would be able to identify which album is hers in a music shop. This way of promoting and advertising the album is very effective and we are thinking of adopting this technique for our own Digipak.

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