Oasis digipak analysis
This existing Digipak is ideal for me to analyse as the band it features is a very similar genre to the band that we have chosen to make a Digipak for (along with a music video and a magazine advert).
The design is very simple and plain which helps us to identify the various codes and conventions that similar types of bands use when making a Digipak. There is a colour theme running throughout the Digipak which really helps to pull the whole of the case together. Seeing this constant colour scheme throughout inspired us to keep our digipak true to the Kings Of Leon's album 'Only By the Night' album sleeve which uses red, white and black for their album design. We have also decided that in order to tie the whole project together we need to ensure that the digipak and magazine advert are very similar as with other band campaigns when promoting an album have done, so that the campain is instantly recognised as ours.
The Oasis Digipak is an acoustic special featuring their greatest hits which not only appeals to oasis fans but also appeals to fans of acoustic music who may not have heard any of Oasis' songs before. This is a very good idea to target multiple markets which have broad fan bases and has given us the idea to feature some live/acoustic performances by the band so that the Digipak appeals to a wider audience.
The front cover is very simple and ties in with the title of the album so that when you initially see the image you instantly know what genre of music the album includes. It also very simple which is very typical of this genre. The font used on the Digipak is very run of the mill and again, very simple.
The entirety of this Digipak is very well made and put together with the staple of the Digipak being the colour scheme and layout.
No comments:
Post a Comment